Customer-Oriented Marketing Strategy

Interdepartmental Connectedness

The other component of interdepartmental dynamics is interdepartmental connectedness. This variable refers to the degree of direct formal or informal contact among employees across departments.64 Market orientation by leading to greater sharing and use of information.65 As stated by Deshpande, the greater the interdepartmental connectedness, the greater the market intelligence dissemination and the responsiveness of the organization.66 Interdepartmental connectedness has also been studied by several authors.67 These researches suggest that interdepartmental connectedness encourages interaction and utilization of the information. Thus, it can be expected that the greater the extent to which individuals across departments ...