Interdepartmental Dynamics
The other antecedent of market orientation is interdepartmental dynamics. Interdepartmental dynamics have been defined by Kohli and Jaworski as, “the formal and informal interactions and relationship among organization’s departments.”57 They classified interdepartmental dynamics into two groups namely:
1. Interdepartmental conflict
2. Interdepartmental connectedness.
Interdepartmental Conflict
Interdepartmental conflict has been examined by some researchers in the literature.58 Levitt emphasized that interdepartmental conflict may be mischievous (harmful) to the implementation of market orientation.59 Interdepartmental conflict also has impact on communication, secrecy, and in-bred competition. As stated by Dutton ...
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