Implanting Market Orientation in Organizations
In this chapter, we will tackle the issue of implementing market orientation for the existing companies. In other words, we will explain how to implant market orientation in organizations. In this context, a guideline for implanting market orientation, action plan for implementation, and four-stage formulas to create a market orientation will be explained.
A Company Case
American Express Ranks Highest in Credit Card Customer Satisfaction for a Fourth Consecutive Year
WESTLAKE VILLAGE, Calif.: 19 August 2010—Overall customer satisfaction with credit cards has rebounded from a three-year low in 2009, but professed loyalty continues to slip as skepticism that card issuers are focused ...
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