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Customer Innovation by Marion Debruyne

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INDEX

(italics indicate a figure or table in the text)

action-based learning 195, 199, 219

    see also business model innovation

active solicitation 48

Adidas 41, 80

    case study 3940

Airbnb case study 17778, 199

airline industry 15, 14243, 18283

Alcon 163

Amazon 34, 54, 79, 81, 169, 204

    case study 111, 147

    customer reviews 110

Apple 54, 204, 234

    case study 59

    Newton project 222

assets 242

    access-based 16465

    cocktail 16870, 174

    complementary 170, 176

    data-based 16568

    experience-based 16264

    technology-based 16062

‘asymmetries of motivation’ 214

Baby Einstein 46

Baby Jogger 46

Baechler, Phil 4546

Bang & Olufsen 10405

Barco case study 11516

Barry Callebaut case study 15457, 15859

    Quality ...

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