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Customer Innovation by Marion Debruyne

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09

Collaborate in flexible ecosystems

The best way to predict the future is to participate in it.

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CASE STUDY

Janssen is the global pharmaceutical component of Johnson & Johnson (J&J), a world-leading life sciences and consumer healthcare company. Since its foundation in 1953 by Dr Paul Janssen, a prominent Belgian pharmacologist and medical doctor, Janssen Pharmaceutica has discovered and marketed many breakthrough prescription medicines in areas like diabetes, HIV/AIDS and rheumatoid arthritis. Like all other major players in the pharmaceutical ...

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