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Customer Innovation by Marion Debruyne

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07

Connect using the third lens

Avoid the trap of myopia

The biggest threats are the ones you don’t see coming. ANON

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CASE STUDY

Ever tried to book a room in Milan during the yearly Salone furniture fair? Unless you want to pay triple the normal rate and book six months in advance, it is mission impossible. Hotel capacity simply cannot handle the large number of visitors to the city during that week and rates go skyrocketing because of the supply shortage. But what if you could temporarily supplement the hotel capacity in the city by using empty ...

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