O'Reilly logo

Customer Innovation by Marion Debruyne

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

03

Collaborate with customers

Put customers at the core

When given the choice of obsessing over competitors or obsessing over customers, we always obsess over customers. JEFF BEZOS

CH_03.tif

Exploiting the first lens means that you put your customer at the heart of everything you do.

 

CASE STUDY

Take the example of car-sharing service Zipcar, the global leader in its field. Zipcar is often cited as the first true example of collaborative consumption. On 14 March 2013 Avis Budget Group purchased Zipcar for about US $500 million in cash. When it was founded ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required