Put customers at the core
When given the choice of obsessing over competitors or obsessing over customers, we always obsess over customers. JEFF BEZOS
Exploiting the first lens means that you put your customer at the heart of everything you do.
Take the example of car-sharing service Zipcar, the global leader in its field. Zipcar is often cited as the first true example of collaborative consumption. On 14 March 2013 Avis Budget Group purchased Zipcar for about US $500 million in cash. When it was founded ...