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Customer Innovation by Marion Debruyne

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02

Convert the first lens by innovating every day

Be a moving target, not a sitting duck

If we don’t constantly innovate, we do not deserve to survive. JACQUES HOROVITZ, CHÂTEAUFORM’

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There has hardly been a more popular business topic in the last couple of years than innovation. Compelled by the idea that the only alternative to innovation is extinction, companies have made innovation one of their top strategic priorities. They have rolled out innovation programmes and appointed innovation leaders. Seduced by the shining example of aspirational leaders like Apple, the idea of being a game-changer has been more compelling than ever. Innovation ...

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