Part II
Creating Awesome Customer Experience
Learn how to manage large-scale touchpoint redesign efforts in a free article at www.dummies.com/extras/customerexperience.
In this part...
- Find out how to define and articulate your customer experience intent.
- Map your customers’ journey so you can better grasp their experience.
- Discover how to design a captivating customer experience.
- Find out how to elicit emotional response in your customers.
- Explore a four-week plan to redesign your customer touchpoints.
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