Free Sample Chapter from Strategic Customer Service By John A. Goodman

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FREE SAMPLE CHAPTER FROM Strategic Customer Service

by John A. Goodman

Strategic Customer Service by John A. Goodman [print ISBN: 978-0-8144-1333-3, $24.95; also available as an ebook]. This is a new approach to customer service that will transform the entire organization and create true competitive advantage. Drawing on thirty years of research—and hard data—the author reveals how any organization can early loyalty, win more customers, and improve its financial bottom line. Here is Chapter 1, Seeing Customer Service Strategically.

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