ABOUT THE AUTHOR

John A. Goodman is a highly regarded customer experience consultant and author of Strategic Customer Service. He brings over 40 years of experience in every industry, and has worked with over 45 of the Fortune 100 as well as nonprofit and governmental organizations. John coined the maxim: “It costs five times as much to win a new customer as to keep the current one.” He lives in Bethesda, Maryland.

Get Customer Experience 3.0 now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.