The Audience for this Book
This book concerns customer-driven budgeting. That is, companies in which customers rank as top priority who will profit from this book’s contents. This book is for any small business owner, President, CEO, CFO, board member, or investor who wants to realize success for their business or portfolio investment. From the start-up firm to the $25–$50 million corporations confronting the challenges of financial and business management, this book will provide a wealth of value and information. Is your business in start-up mode with its first or second round of funding? You will find the budgeting principles in this book useful for exercising sound financial management. The critical timeframe for start-up businesses ...
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