O'Reilly logo

Customer-Driven Budgeting by Floyd Talbot

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 8

Sales Plan

The difference between selling and sold is possession and ownership.

Objectives

After completing this chapter, you will be able to accomplish the following toward the budget process:

1.Identify the budget fundamentals for sales planning.

2.Identify the difference between baseline and objective-driven budgeting and apply both in the budget process.

3.If you are using the Microsoft Excel workbook included with the purchase of this book, prepare your sales plan using the following spreadsheets in the Business Budget Builder Microsoft Excel workbook:

a. Product List spreadsheet

b. Sales Detail spreadsheet

c. Market Expansion spreadsheet.

Foundations for a Successful Sales Forecast

This chapter addresses more than just preparing ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required