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Customer-Driven Budgeting by Floyd Talbot

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Appendix B

Customer Management Best Practices

Among the most important constituent that drives the company is the customer. According to Drucker, the customer is the reason for the company’s existence. Customers are your primary constituent, so spend time at the front end preparing a sound management plan for them. Their managing takes a high priority.

A number of useful guidelines will help you better manage the customer for ensuring customer retention and improving communications between your company and the customer. Implementing these guidelines during the budget process sets expectations from the beginning. They will help you protect your revenue stream from competitors, ensure effective cash flow, and give your customers confidence ...

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