Customer Data Integration: Reaching a Single Version of the Truth

ENDNOTES

1 We particularly like the chapter in their book Return on Customer (New York: Currency / Doubleday, 2005) called, “Violate Your Customers’ Trust and Kiss Your Asset Goodbye.”

2 Peter Weil and Jean Ross, IT Governance: How Top Performers Manage IT Decision Rights for Superior Results (Boston: Harvard Business School Press, 2004). The authors studied over 250 companies and found that those with formal IT governance processes performed better financially than companies without a formalized IT governance process.

3 Simon Goodall, Michael Ringel, and Peter Tollman, “Good Governance Gives Good Value: Rising to the Productivity Challenge in Biopharma R&D,” BCG Focus, The Boston Consulting Group, July 2004.

4 Patrick Lencioni, Death by Meeting: A Leadership Fable (San Francisco: Jossey-Bass, 2004).

5 Obviously, the overarching answer to the question, “Who owns the data?” is that the corporation owns the data. However, this answer does little to address the issues of policy, authority, and problem resolution that usually accompany evolving data needs. The company indeed owns the data, but the data steward is the person ultimately accountable for its quality, protection, and meaning.