ENDNOTES
1 John Radcliffe, “Create a Single Customer View with Customer Data Integration,” a Gartner report, October 7, 2004.
2 W.H. Inmon, Claudia Imhoff, and Ryan Sousa, Corporate Information Factory (New York: John Wiley & Sons, 2001).
3 Note here that the common use of the term data model in CDI circles really refers to the underlying physical database schema that accompanies most CDI products, not a logical or conceptual data model in its true sense.
4 MDM is sometimes known as reference data management, alluding to the “reference” data that is distinguished from transactional data, which represents business activities.
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