Customer Data Integration: Reaching a Single Version of the Truth

Acknowledgments

There are a lot of drops of water in a reservoir. The individuals listed here represent a veritable wellspring of fresh ideas and expertise, which we are grateful to them for sharing.

Our friends in the vendor community have been a tremendous resource for us. The vendors listed here all walk the CDI walk, and have real, bona-fide customers using their products to do the hard work of customer data integration and master data management. We thank Gina Sandon and Bill Conroy from Initiate Systems; Bob Hagenau and Karen Styres of Purisma; and Karen Leightell of IBM. Siperian’s Anurag Wahedra and Ken Hoang engaged early to help shape our CDI paradigm. Arvind Parthasarathi from Informatica; Scott Schumacher and Sean Cassidy at Initiate Systems; Dave Butler at Oracle; and John Radcliffe from Gartner all provided important feedback on our initial drafts and served as sounding boards for our theories.

Of course, we’re thrilled with our Foreword writers, Don Peppers and Martha Rogers. We have traveled in the same circles as Don and Martha and know that many of our projects at Baseline have involved the tactics of implementing their vision. It’s fulfilling to know that CDI is so symbiotic with the concepts of one-to-one marketing and Return on Customer^SM.

We also thank Teradata’s Kim Dossey and Informatica’s Shauna O’Boyle for putting us in touch with some key experts. Susan Spencer from Spencer Communications had tenacity to spare. David Loshin at Knowledge Integrity ...