Part III. The Results
The first part covered the theory about building a strong culture and the power of culture to influence and, in fact, direct people to focus on and serve their customers at higher and higher levels.
The second part provided more specific applications of the theory in practice, which enables companies to take specific actions to use the theory to build a more customer-focused organization.
This third part shows how a CustomerCulture is built in a small dental business, a technology start-up, and as part of a turnaround process.
Whether internal or external to an organization, we all have customers. If we apply the dental office principles, and indeed the principles proposed in this book, to small groups that then become part ...
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