Foreword
Mike Basch's part in the history of corporate America is extraordinary.
He has been involved in big, exciting corporate businesses like UPS and Federal Express that deal annually with customers in the millions. Looking back, Mike's role and principle responsibility in these legendary businesses has been to create a strong CustomerCulture, although it was not called that at the time, which has been integral to the long-term success and dominance of these companies in their respective industries.
Systems engineering, sales, customer service, corporate mission statements…they are all part of the mix of any modern day business, but only Mike sees clearly the relationship between these issues, a true CustomerCulture and the incredible company ...
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