Glossary
- B2B or B-to-B
Business-to-Business sales.
- B2C or B-to-C
Business-to-Customer sales.
- Brick and Mortar
Traditional retail stores.
- Category Fact Book
A tool for managing the category that typically contains market, customer, channel, and other information.
- Category Management
A system focusing on optimization of sales by managing the product portfolio as a group of brands in a category.
- Channels
Channels of distribution and the supply chain through which product flows, such as wholesalers, distributors, and retailers.
- Click and Mortar
Traditional retail stores offering sales through both the Internet and the physical store.
- Competitive Intelligence
A process for gathering, analyzing, and managing information that may affect a company's decisions, ...
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