Customer-Centered Design: A New Approach to Web Usability

Measuring the Future—Ron Wilbur

E-commerce had its siren call squelched a few years back. Now large and small e-businesses have entered an era that some are calling the revenge of the bean counters. This requires e-commerce models to be predicated on profit, not on market share. What's fascinating is that in the midst of this, one of the original promises of the web is finally being realized with micro-business models. The web is giving everyone access to global markets. These micro-businesses are companies of one or two people, using commercial storefront engines like Yahoo stores to set up their online store. What's even more fascinating is these stores are making more profit than the heavily capitalized, high-flying e-commerce concepts that ...