Six Functional Parts
Online stores use the following six basic component webpages in their store design:
Home page
Category pages
Sub-category pages
Product detail pages
Informational content pages
Checkout page
Integrating these web pages creates the basic structure of the online store as shown in Figure 5-1.
Figure 5-1. Web pages form the core site schema.
Each of these pages has specific purposes and inherited traits from traditional channels that must be balanced with the unique capabilities of the online stores. They function as stand-alone, independent entities, yet must ultimately be woven together seamlessly with intuitive navigation models. ...
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