About the Author
Jeff Sauro is a Six-Sigma trained statistical analyst and pioneer in quantifying the customer experience. He specializes in making statistical concepts understandable and actionable.
He is the founding principal of MeasuringU, a customer experience and quantitative research firm based in Denver, Colorado USA. Clients include Walmart, PayPal, eBay, Lenovo, Google, and Charter Communications.
Jeff has published over twenty peer-reviewed research articles on statistics and the user experience. He has written four books, including Quantifying the User Experience: Practical Statistics for User Research and A Practical Guide to the System Usability Scale.
Jeff is completing his Ph.D in Research Methods & Statistics from the University of Denver. Prior to DU, Jeff received his Masters in Learning, Design and Technology from Stanford University, and Bachelors in TV, Radio & Film and Information Technology from Syracuse University. Prior to starting his own company, he worked for Oracle, PeopleSoft, Intuit and General Electric.
He is married to his wife Shannon of 11 years; together, they have three children (5, 6, and 9).
He publishes weekly articles online at www.measuringu.com, and daily updates on Twitter (@MeasuringU).
Dedication
To Dr. Wayne Bausch, a great mentor, dentist, and father-in-law. He showed by example that patience and perseverance open many doors, but not to forget to enjoy the life that those doors open. You will be missed, but never forgotten.
