Part III
Analytics for the Customer Journey
Visit http://www.dummies.com/extras/customeranalytics for great Dummies content online.
In this part …
- Define the journey a customer undertakes with your company or product.
- Find out what customers think of your company and brand.
- Question customers about their attitude regarding a product or service experience.
- Quantify the customer decisions and conversion process.
- Track customer’s post-purchase behavior.
- Measure customer loyalty and understand what drives it.
- Visit http://www.dummies.com/extras/customeranalytics for great Dummies content online.
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