Current State of Big Data Use in Retail Supply Chains

A Shifting Retail Landscape and the Role Played by Big Data

Retail supply chain member firms are usually under unyielding pressure for reducing costs, i.e., increasing efficiency, while at the same time becoming more responsive and agile in order to ensure near-perfect service levels, i.e., increasing effectiveness. This assertion is not surprising or new, since it is well known that the ulti-mate goal of a retail supply chain is to bring the right product to the right consumer at the right place, time, quantity, condition, and price. However, in recent years, achieving this goal has become much more difficult and complex. Changes in consumer behavior are a key reason; consumers have become increasingly more demanding and informed, taking the ...