‘Culture is more often a source of conflict than of synergy. Cultural differences are a nuisance at best and often a disaster.’
—Dr Geert Hofstede
Differences in cultural behavior have become such an impediment to international business that a whole new branch of social sciences has sprung up. Now, cultural considerations are a major part of advanced international degrees in Business Management all over the world. And research continues.
While we cannot plunge too far into ...