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Culture, Society and the Media by Janet Wollacott, Michael Gurevitch, James Curran, Tony Bennett

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6

Negotiation of control in media organizations and occupations

MARGARET GALLAGHER

THE MEANING OF CONTROL IN THE MEDIA

Media organizations and occupations lie right at the heart of any study of mass communication, for they embody the processes through which the output of the media comes into being. The assumption that media messages and images constitute a powerful social, cultural and political force dominates both public debate and perspectives of research in the field of mass communication. Whether expressed in terms of a search for ‘measurable effects’ or formulated as a more macro-analysis of the ‘agenda-setting’ or ‘reality-defining’ function of the media, this assumption underlies practically all questions concerned with the link between ...

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