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Culture Shock: A Handbook For 21st Century Business by Will McInnes

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Unpicking Definitions: What Are Enterprise 2.0 and the Social business?

There is a lot of talk in business about both Enterprise 2.0 and, increasingly, about social business. Given that we are discussing technology in progressive organizations here, and that these two definitions (or buzzwords, depending on your perspective) are concerned with how organizations gain advantage by harnessing technology, it is probably worth taking a brief look into each ‘definition’ so that you can get down with the lingo!

In simple terms, Enterprise 2.0 is the IT community framing the internal support services and technologies they provide in the context of Web 2.0. That means technology approaches and systems that are:

  • More bottom-up or P2P than top-down in ...

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