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Culture Shock: A Handbook For 21st Century Business by Will McInnes

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Counterforces

As we hurtle into this realtime world, where a friend uploads a photo of their meal in a fine restaurant to their chosen social network seconds before they devour it and then leaves an online review of the food before they’ve paid their bill, where organizations are monitoring and acting on feedback continuously gathered through forums and review sites, it is worth recognizing that there are the beginnings of a counter-revolution or at least obvious counter-forces against this always-on way of life. And rightly so.

For the constant on-ness of a realtime world cannot be healthy. Some researchers talk about the side-effects of ‘continuous partial attention’, the state where we humans are continuously monitoring a variety of information ...

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