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Culture Shock: A Handbook For 21st Century Business by Will McInnes

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Organizational Factors

Now having explored some of the personal factors, let’s look at the organizational traits and areas where change velocity can be driven from and what that can achieve.

Agility

I was speaking at a conference recently. The panellist on just before me was from a national train company, working in PR. He described the challenges they have in today’s connected world when there is a crisis in their rail operation (for example if a train gets derailed).

He said, ‘ten years ago we had two hours to get a handle on what had happened and prepare to brief the media, five years ago with the mainstream adoption of the mobile phone that dropped to twenty minutes, now – with smartphones, picture messaging, Twitter and Facebook – we have ...

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