What Does A Purpose of Significance Look Like?
The idea that Purpose really makes a difference in business is not new. In their excellent work, which led to Built to Last and Good to Great (a personal favourite), Jim Collins and Jerry Porras established the idea that visionary companies have a Big Hairy Audacious Goal, a ‘BHAG’ at their core. ‘A true BHAG is clear and compelling, serves as a unifying focal point of effort, and acts as a clear catalyst for team spirit.’ So the notion of having a big purpose is well-established. It is not new or radical.
Indeed, most CEOs and entrepreneurs know that it is their responsibility to ensure that there is a clear and compelling vision and mission for ...
Get Culture Shock: A Handbook For 21st Century Business now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
