Why Will a Purpose of Significance Make a Difference?
So what’s the prize? What’s the impetus that we can use to cajole others? Why should our colleagues pay attention to creating purpose?
In practical terms a clear purpose helps in the following ways:
- Attracting and then retaining the very best talent in your workforce (see Chapter Three, Progressive People).
- Unlocking the highest levels of engagement (also in Chapter Three).
- Acquiring and retaining customers in an environment of ruthless competition and the ever-present threat of commoditization.
- Providing both a compass and a motivation for innovation.
- Gaining competitive advantage from very diverse (and often otherwise disruptive) ...
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