Politicians and normal people too

Politicians and Normal People Too

When politicians, such as former French President Sarkozy and British Prime Minister Cameron, start to look seriously at how to include measurements of happiness in policy, we business people should pay attention. This is a massive change in purpose, an attempt to reinject sig­nificance and meaning; and, what’s more, led by government who we are used to haranguing for being out of date and late to the party. Wake up, progressive business people!

People are changing too. Whether you call them customers, consumers or citizens, attitudes are shifting. Expectations are changing – think about what you expect from a business, what you demand, and what is actually delivered. What ...

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