Foreword

Organizations operate in an increasingly complex, multicultural, and global context. Cultural differences are often a source of misunderstanding, frustration, and even derailment (particularly in cross-border mergers and acquisitions). However, when leveraged, cultural diversity becomes a source of creativity and an opportunity to go beyond current limitations.

With curiosity, openness, and eagerness to learn from other cultures, new choices and fresh perspectives become available to us. In this new book, Culture Savvy: Working and Collaborating Across the Globe, Maureen Bridget Rabotin looks at how social media and globalization can bring forth opportunities while understanding the advances in neuroscience that remind us that we ...

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