Culture Hacker

12Product, Place, Process, and PerksThe Other Four P's That Define the Employee Experience

Everything from the food employees eat to the technologies they use to get their jobs done to the office spaces they work in are all a part of the employee experience.

Jacob Morgan, Futurist¹

I have focused on the employee experience throughout this entire book with an emphasis on people; now I want to discuss what I call the other four P's that impact your associates' experience, or how someone feels about coming to work. Now you are probably thinking, I didn't even know there were that many P's to think about, so let me explain.

When considering what creates a customer experience for your company, there are generally four P's discussed: product, place, process, and people. We have been wholly focused on the people element of customer experience in this book. When thinking about the employee experience, we consider five P's: product, place, process, people, and perks. Let's take some time to briefly consider the impact of the other four P's on how your people feel about coming to work every day.

Product

Let's begin with product. The term refers to the item or service you deliver to your customers. Let's face it—some products or services are just better to work on or with than others. We work with a wide variety of companies in multiple industries, and it is clear that at those representing cool, cutting-edge products or services, such as sports teams, fashion, luxury automobiles, or ...