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Culture Connection by Marty Parker

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Chapter 13Culture Clash: Why Culture Is a Critical Component of International Expansion

The thing I have learned at IBM is that culture is everything.

—LOUIS V. GERSTNER JR. (FORMER CEO OF IBM)

EACH FEBRUARY, our firm hosts an event called the Corporate Culture Summit. We bring together a few hundred leaders and their executive teams from our Canada’s 10 Most Admired Corporate Cultures program to talk about the latest issues in corporate culture. The Canada’s 10 annual gala usually follows the summit, so it’s a good excuse to get everyone together.

This year, because of some of the organizations that we knew would be in attendance, we decided to put together a panel called “The Power of Culture in International Growth”. Executives from four organizations ...

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