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Culture Connection by Marty Parker

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Chapter 3The Few and the Mighty: Essential Tools to Align Culture in Your Organization

People who work together will win, whether it be againstcomplex football defenses, or the problems of modern society.

—VINCE LOMBARDI

TO WESTJET’S CLIVE BEDDOE, saving $250 is a big deal.

It was 1999, back in the days when you could still join a captain in the cockpit, especially if you were the CEO of the airline. Beddoe, the founding shareholder and now chairman of WestJet (and a pilot himself), was sitting in the jump seat listening to the captain speak to the ground staff while they waited to take off from Calgary, en route to Vancouver.

The discussion centered on whether or not the aircraft should be tankered—meaning filled with fuel—prior to takeoff. ...

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