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Culture Connection by Marty Parker

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Chapter 2The Answers Are in the Stars

It isn’t what you do, but how you do it.

—JOHN WOODEN

FERIO PUGLIESE SHARED this thought with me recently:

Although skills, knowledge, and abilities are very important to do the job, they’re not the success factors that are going to drive your value proposition and your culture. It’s the value fit. I can have the smartest guy in the world, he can be the best pilot, the best flight attendant, but if he doesn’t fit the value proposition of wanting to help, wanting to smile, wanting to be friendly, wanting to be honest, then that doesn’t match our brand.

Ferio had invited me to attend one of WestJet’s Culture Connection sessions out near Pearson Airport in Toronto, and we were sitting and having coffee before ...

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