Foreword
It is obvious that globalization is the name of the game in business, and no large firms can afford to ignore their overseas markets. Toyota has 39 overseas production centers in 24 countries, Microsoft has offices in over 60 countries, and Nestlé operates in over 80 countries. Even firms from emerging economies are keen to globalize. Haier, a Chinese firm that sells household appliances, conducts business in over 160 nations and operates manufacturing facilities in many countries, including the United States, Italy, Iran, Jordan, Malaysia, and Vietnam.
Our research enterprise lags embarrassingly behind the multinationals in its international reach. A business executive who takes a cursory look at the leading journals in management would ...
Get Culture and Leadership Across the World now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
