Culture and Leadership Across the World

5

Culture and Leadership in Austria

Erna SzaboGerhard ReberDepartment of International Management,Johannes Kepler University,Altenberger Strasse 69, A-4040 Linz, Austria

1.  SOCIETY AND CULTURE IN AUSTRIA

Introduction

Based on several extensive image studies in 30 countries, Schweiger (1992) presented Austria's image in the world: Austria is considered the country of classical music and world famous for the Viennese Waltz. In response to the question “Which famous Austrians do you know?” most respondents (above 20% in all countries, 75% in the United States) named the composer Wolfgang Amadeus Mozart (1756–1791), followed by Johann Strauß, Senior ...