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Cultural Identity and New Communication Technologies

Book Description

The intersection of new communication technologies and the ideological hegemony is one area that has not been adequately examined. Existing literature on NCTs shows that most studies have been focusing on NCTs’ potential to alter existing social-political categories that border on economic class, social status, race, gender, and ethnicity. Cultural Identity and New Communication Technologies: Political, Ethnic and Ideological Implications presents a careful blend of conceptual, theoretical and applied research in NCTs. This book examines content that places new communication technologies in a context that recognizes their seamless co-option into the designs of politics and culture, as well as the ideological hegemony of non-Western societies and interrogates the diagnostic degree to which the use of new communication technologies is demonstrative of the users’ imaginary relations to imaginary reality, their thoughts and perceptions. The role NCTs play is significant in so far as they are avenues through which the progression towards the hegemonic (or nationalistic) normative can be catalyzed.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Editorial Advisory Board and List of Reviewers
    1. Editorial Advisory Board
    2. List of Reviewers
  5. Dedication
  6. Foreword
    1. THE IMAGE, THE MESSAGE AND THE MEDIA: AN AFRICAN OVERVIEW
  7. Preface
  8. Acknowledgment
  9. Section 1: Emerging Media, Community, and Identity (Re)Construction
    1. Chapter 1: Challenging Traditional Media Hegemonic Practices
      1. Abstract
      2. Introduction
      3. Media Technologies, Dominant Ideology and Hegemonic Structures
      4. Communication, Technology and the Media
      5. Modernization Reasoning
      6. Media, Power, and Knowledge Generation
      7. Media in Colonial Kenya
      8. Post-Independent Kenyan Mediascape: An Overview
      9. Kenyan Election Violence: Techno-Ethnic Warfare
      10. A Brief Overview of the 2007 Kenyan Electoral Violence
      11. Conclusion
    2. Chapter 2: Identity and the New Communication Technologies
      1. Abstract
      2. 1. Introduction
      3. 2. Background
      4. 3. Social Identity Theory
      5. 4. The Data and Analyses
      6. 5. Conclusion
      7. Abbreviations Used in the Chapter
    3. Chapter 3: New Media in Kenya
      1. Abstract
      2. 1. INTRODUCTION
      3. 2. RATIONALE OF THE STUDY
      4. 3. STATEMENT OF ISSUE
      5. 4. KENYA AT A GLIMPSE
      6. 5. ETHNICITY AND ETHNIC GROUPINGS IN KENYA - A BANE OR A BLESSING?
      7. 6. DIGITAL MEDIA IN KENYA
      8. 7. THEORETICAL FRAMEWORK
      9. 8. METHODOLOGY
      10. 9. E-MAILS, TEXT MESSAGES, MOBILE TELEPHONY AND BLOGS
      11. 10. SUBJECTIVITY AND VALIDITY
      12. 11. Findings
      13. 12. SHORT MESSAGE SERVICE (SMS), ELECTRONIC MAILS AND BLOGS
      14. 14. CONCLUSION
      15. 15. SOLUTIONS AND RECOMMENDATIONS
    4. Chapter 4: The Role of New Information and Communication Technologies (NICTs) in the Relations between the Central Government and Four Major Kingdoms in Uganda
      1. Abstract
      2. INTRODUCTION
      3. Background
      4. Buganda Kingdom (CBS) Radio Campaign and Uganda Government’s Response
      5. Requirements, Circumstances, and Role of ICTs in Human Development
      6. Solutions and Recommendations
      7. FuTURE rESEARCH dIRECTIONS
      8. Conclusion
    5. Chapter 5: The Cultural, Economic and Political implications of New Media
      1. Abstract
      2. 1. INTRODUCTION TO THE STUDY
      3. 2. KENYA AT A GLANCE
      4. 3. MOBILE TELEPHONY IN KENYA: A BRIEF OVERVIEW
      5. 4. THE RESEARCH OBJECTIVE
      6. 5. STATEMENT OF THE PROBLEM
      7. 6. SIGNIFICANCE OF THE STUDY
      8. 7. METHODOLOGY
      9. 8. ASSUMPTIONS
      10. 9. RESEARCH FINDINGS
      11. 10. Discussion of the Findings
      12. 12. Conclusion
    6. Chapter 6: New Media and Gender in East Africa
      1. Abstract
      2. Introduction
      3. Media Dependency: Theory and Literature
      4. Political Communication, New Media and MSD
      5. East Africa: Media Policies and Political Communication
      6. Data and Research Design
      7. Results
      8. Discussion
      9. Conclusion
    7. Chapter 7: Whose TV is it Anyway?
      1. Abstract
      2. INTRODUCTION
      3. BACKGROUND
      4. The Future
      5. CONCLUSION
    8. Chapter 8: ‘Wiring’ African Newsrooms
      1. Abstract
      2. Introduction
      3. Background and Methodological Approach
      4. The Appropriation of the Internet in Newsroom Practices
      5. The Internet as an Alternative Source of News and Story Ideas
      6. Internet as a Research Tool
      7. Beat Influences on the Use of the Internet
      8. The Impact of the Internet on Practice and Professionalism
      9. Conclusion and Scope for Future Research
  10. Section 2: Emerging Media, Language, Pop Culture, and Health Communication
    1. Chapter 9: Textualizing the HIV/AIDS Motif in Theater-Against-AIDS Performances in Kenya
      1. Abstract
      2. Background
      3. Why Theater?
      4. ‘Making Fools of Ourselves to Attract Attention’: Mobilization Performances and the Texts for Negotiating Performance Space
      5. Theatizing the Role of the Family in HIV/AIDS Intransigence
      6. The Gender Motif in Performing Intransigence in the Family Theme
      7. Performing Intransigence in the Religious Institutions
      8. The Role of a Culture of AIDS-Related Fatalism in Inhibiting Change
      9. Conclusion
    2. Chapter 10: New Media and Health Communication
      1. Abstract
      2. INTRODUCTION
      3. BACKGROUND
      4. COMMUNICATION AND MALARIA CONTROL
      5. THE YOUTH: VULNERABLE BUT FORGOTTEN?
      6. MALARIA CONTROL AND NEW MEDIA
      7. INFRASTRUCTURAL CHALLENGES AND NEW MEDIA IN NIGERIA
      8. MALARIA AND YOUTHS: THE NIGERIA STORY
      9. RECOMMENDATIONS
    3. Chapter 11: Translanguaging and Negotiation of Ethnicity
      1. Abstract
      2. Introduction: Language and communication technology
      3. Triglossia and translanguaging among Kenyans
      4. Language and ethnic identity
      5. Language, power and hegemony
      6. Language use in the era of new communication technologies
      7. Low use of ethnic languages in kikuyu.com and kisii.com
      8. Cultivating ethnicity in digital communication
      9. Way Forward: Future and emerging trends
      10. Conclusion
    4. Chapter 12: Veganporn.com & “Sistah”
      1. Abstract
      2. Introduction
      3. Methodology
      4. Excavating Acts of Covert Whiteness on Veganporn.com
    5. Chapter 13: Language and Performing Arts
      1. Abstract
      2. Introduction
      3. The Transnationalization of Hip-Hop
      4. East African Hip-Hop
      5. Content in East African Hip-Hop
      6. Tanzanian Hip-Hop
      7. Kenyan hip-hop
      8. Language in East African Hip-Hop
      9. The Role Played by Hip-Hop in East Africa
      10. Conclusion
  11. Section 3: Emerging Media, Global Politics, and Cultural Transformation
    1. Chapter 14: Mediating Identity and Culture
      1. Abstract
      2. Mediating Identity and Culture: Nigerian Videos and African Immigrants in the U.S.
      3. Results
      4. Discussion
      5. Conclusion
    2. Chapter 15: The Role of Mass Mediated Messages and Cultural Identity with Cross-Cultural Communication Failures Resulting from Flawed U.S. Military Policy in Iraq
      1. Abstract
      2. INTRODUCTION
      3. BACKGROUND
      4. ISSUES, CONTROVERSIES, PROBLEMS
      5. SOLUTIONS AND RECOMMENDATIONS
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
    3. Chapter 16: New Media and Hegemonic Discourse in Pakistan
      1. ABSTRACT
      2. INTRODUCTION
      3. NEW MEDIA, IDENTITY AND STATUS QUO ELABORATION
      4. IDEOLOGY, POWER AND THE NEW MEDIA
      5. NEW MEDIA AND NEW POPULAR CULTURES
      6. CONCLUSION
    4. Chapter 17: The World Narrow Web
      1. Abstract
      2. INTRODUCTION: SETTING THE CONTEXT
      3. THEORETICAL BACKGROUND: INTERNET AND DEMOCRACY
      4. INTERNET CONTENT REGULATION IN KOREA: CASES AND MEASURES
      5. IMPLICATIONS FOR DEMOCRACY: ANONYMITY AS A FREE SPEECH RIGHT
      6. CONCLUSION
    5. Chapter 18: An Agent for Change
      1. Abstract
      2. INTRODUCTION
      3. BACKGROUND
      4. THE INTERNET IS TRANSFORMING THE LARGEST COMMUNIST MEDIA SYSTEM
      5. DISCUSSIONS
      6. CONCLUSION
  12. Compilation of References
  13. About the Contributors