Cultural DNA: The Psychology of Globalization

Acknowledgments

From the start this project has been a family affair. My wife Kylie has provided much support in generating ideas. Her Australian cultural DNA has also ensured that the project actually happened, rather than staying a piece of “Indian reflective enquiry”. My two teenage children, Akal and Aman, have also helped. Akal's interest in economics and Aman's in psychology has meant that I have been able to give them significant sub-projects. In what we quickly discovered was a very ambitious undertaking.

I also want to thank everyone at YSC who has contributed and all of our global offices for their local insights. Our research department has also undertaken painstaking analysis of our database. I also want to thank, Evgeniya Petrova, who did much of the literature research and Rosemary Burke-Kennedy who helped bring the manuscript to fruition.

Gurnek BainsLondon 2015