APPENDIX
LISTS TO ASSESS YOUR ORGANIZATION’S GLOBAL EMPLOYER IMAGE
The following is a list of Interbrand’s 2011 Ranking of the 100 Most Recognizable Global Brands.1 I have added the name of the parent company (or subsidiary) and the country where each company (or subsidiary) is headquartered.
Interbrand’s 2011 Ranking of the 100 Most Recognizable Global Brands
1. Coca-Cola (The Coca-Cola Company) USA
2. IBM (IBM) USA
3. Microsoft (Microsoft Corporation) USA
4. Google (Google, Inc.) USA
5. GE (General Electric Company) USA
6. McDonald’s (McDonald’s Corporation) USA
7. Intel (Intel Corporation) USA
8. Apple (Apple Inc.) USA
9. Disney (The Walt Disney Company) USA
10. Hewlett-Packard (Hewlett-Packard Company) USA
11. Toyota (Toyota Motor Corporation) ...
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