CTS Certified Technology Specialist Exam Guide, Second Edition, 2nd Edition

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Marketing and Selling AV Solutions

In this chapter, you will learn about

•  Defining your target market, audience, and value proposition

•  Developing your marketing message and establishing a marketing budget

•  Creating marketing materials and communicating your marketing message

•  Developing proposals to address the client’s AV needs

•  Presenting the proposal to the client

•  Creating a formal contract based on the proposal

•  Maintaining a focus on customer service

Marketing is a critical aspect of any business. The objective of marketing ...