O'Reilly logo

CTS Certified Technology Specialist Exam Guide, Second Edition by Brad Grimes

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

image
25
Marketing and Selling AV Solutions
In this chapter, you will learn about
•  Defining your target market, audience, and value proposition
•  Developing your marketing message and establishing a marketing budget
•  Creating marketing materials and communicating your marketing message
•  Developing proposals to address the client’s AV needs
•  Presenting the proposal to the client
•  Creating a formal contract based on the proposal
•  Maintaining a focus on customer service
image
Marketing is a critical aspect of any business. The objective of marketing ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required