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CSS for Print Designers by J. D. Graffam

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10. Prepress for the Web

Slicing and Dicing Images so They Load Fast and Look Good

Prepress work is an art that takes patience and experience. To make a design look good when it comes off the press, print designers need to understand the way designs are produced after the files leave the hard drive. This means being familiar with the equipment that produces the plates, the inks that will be used, and the machinery that ultimately spits out digital files and makes them real.

Prepress work also requires a comprehensive understanding of the realities and limitations of the way a piece will be printed—whether it’s a gig poster with a short run on a screen press, a print ad that runs on an ancient web press for a local newspaper, or an editorial layout ...

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