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Crystallizing Public Opinion by Edward L. Bernays

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CHAPTER I

A CONSIDERATION OF THE PRESS AND OTHER MEDIUMS OF COMMUNICATION IN THEIR RELATION TO THE PUBLIC RELATIONS COUNSEL

When the question of preparing and publishing this volume was first considered, the publishers wrote letters to several hundred prominent men asking their opinions, individually, as to the probable public interest in a work dealing with public relations. Newspaper editors and publishers, heads of large industries and public service corporations, philanthropists, university presidents and heads of schools of journalism, as well as other prominent men made up the number. Their replies are exceedingly interesting in as much as they show, almost uniformly, the increasing emphasis placed upon public relations by leaders in every ...

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