O'Reilly logo

Crystallizing Public Opinion by Edward L. Bernays

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER III

AN OUTLINE OF METHODS PRACTICABLE IN MODIFYING THE POINT OF VIEW OF A GROUP

On the question of specific devices upon which the public relations counsel relies to accomplish his ends, volumes could probably be written without exhausting the subject. The detailed presentation is potentially endless. Pages could be filled with instances of the stimuli to which men and women respond, the circumstances under which they will respond favorably or unfavorably, and the particular application of each of these stimuli to create conditions. Such an outline, however, would have less value than an outline of fundamentals, since circumstances are never the same.

These principles, by and large, consist of fundamentals already defined, to which the ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required