O'Reilly logo

Crystallizing Public Opinion by Edward L. Bernays

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER II

THE INTERLAPPING GROUP FORMATIONS OF SOCIETY, THE CONTINUOUS SHIFTING OF GROUPS, CHANGING CONDITIONS AND THE FLEXIBILITY OF HUMAN NATURE ARE ALL AIDS TO THE COUNSEL ON PUBLIC RELATIONS

The public relations counsel works with public opinion. Public opinion is the product of individual minds. Individual minds make up the group mind. And the established order of things is maintained by the inertia of the group. Three factors make it possible for the public relations counsel to overcome even this inertia. These are, first, the interlapping group formation of society; second, the continuous shifting of groups; third, the changed physical conditions to which groups respond. All of these are brought about by the natural inherent flexibility ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required