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Crystallizing Public Opinion by Edward L. Bernays

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CHAPTER III

THE FUNCTION OF A SPECIAL PLEADER

Public opinion has entered life at many points as a decisive factor. Men and movements whose interests will be affected by the attitude of the public are taking pains to have themselves represented in the court of public opinion by the most skillful counselors they can obtain. The business of the public relations counted is somewhat like the business of the attorney—to advise his client and to litigate his causes for him.

While the special pleader in law, the lawyer for the defense, has always been accorded a formal hearing by judge and jury, this has not been the case before the court of public opinion. Here mob psychology, the intolerance of human society for a dissenting point of view, have made ...

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