O'Reilly logo

Crystallizing Public Opinion by Edward L. Bernays

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER II

THE PUBLIC RELATIONS COUNSEL; THE INCREASED AND INCREASING IMPORTANCE OF THE PROFESSION

The rise of the modern public relations counsel is based on the need for and the value of his services. Perhaps the most significant social, political and industrial fact about the present century is the increased attention which is paid to pubic opinion, not only by individuals, groups or movements that are dependent on public support for their success, but also by men and organizations which until very recently stood aloof from the general public and were able to say, “The public be damned.”

The public today demands information and expects also to be accepted as judge and jury in matters that have a wide public import. The public, whether it invests ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required